The Digital Face of 58 Years of Experience in Sunglasses

Erdem Optik, a well-established optical brand based in Antalya, aims to expand its exclusive eyewear brand throughout Turkey. To this end, the brand required not just an e-commerce site, but an integrated digital commerce infrastructure that manages sales, inventory, marketplace, B2B, and advertising processes from a single hub.

In addition to being an authorized seller for more than 40 global brands, it also aims to strengthen and expand its e-commerce channel with its own special eyewear brands that it distributes.

In this project, an end-to-end e-commerce and performance marketing system was established for Erdem Optik. With the new website developed on the İkas infrastructure, Trendyol integrations, and Google & Meta Ads campaigns, the brand achieved a sustainable and measurable online sales structure on a national scale. Thanks to the established structure, a significant increase in site traffic and online sales performance was achieved in a short time.